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This Education Savings Week, RESP industry leader Universitas Financial is campaigning to raise public awareness about the Canada Learning Bond (CLB), a generous federal grant eligible families should take advantage of.
Universitas Financial is banking on an assorted program to appeal to families during this week dedicated to education savings. To direct the spotlight on the benefits of education savings, audiences can expect a humorous social media contest with the hashtag #ImInvested, several activities in collaboration with partners from the education community, video clips, blog posts and a message from spokesperson Bianca Gervais. The goal is to help all families plan for the financing of their children's post-secondary education
“The numbers speak for themselves. When we know that 65% of eligible Canadian children are not receiving their CLB money1 simply for lack of information, it becomes clear that we need to promote this grant a whole lot more,” says Marjorie Larouche, Senior Communications and Public Relationships Advisor at Universitas Financial.
Remember that the Canada Learning Bond is a grant by the Government of Canada to help families with limited financial means save for their children's post-secondary education. An initial sum of $500 is paid into the RESP at plan opening and an additional $100 is deposited each year of eligibility until the child’s 15th birthday.
To help provide a wider access to this grant, Universitas Financial doubled down on its efforts and since 2016, offers eligible families a no-charge, no-commitment RESP for the sole purpose of receiving CLB amounts and making these funds grow.
Universitas Management Inc.
Marjorie Larouche, Senior Advisor, Communications and Public Relations firstname.lastname@example.org
418 651-8977, ext. 2314
1. https://www.canada.ca/en/employment-social-development/services/student-financial-aid/education-savings/reports.html, viewed September 19, 2018.