Kaleido launches a new campaign to simplify education savings

Kaleido today unveils its new awareness campaign, an initiative that marks an important step in the evolution of its brand. With an even more accessible and human approach, Kaleido is reaffirming its commitment to making education savings easier for local families.

“By tackling the complexity often associated with finances, Kaleido helps parents focus on what matters most: their children’s future. This campaign fully reflects our desire to support families with simplicity and expertise, and our commitment to making education savings clearer and more attuned to their situation,” says Marc-André Proulx, Director of Marketing and Customer Experience at Kaleido.

A campaign rooted in parents’ reality

Rolling out on June 1, 2026, the campaign was developed in collaboration with agency Les Évadés and is built around content that highlights simple, familiar situations. Its goal is to show that starting to save can be simple—and that doing so can maximize long-term benefits.

An evolving brand, growing closer to families